Sacramento Kings
As part of the creative team in Sacramento Kings for the 2016-17 Season, I contributed to the creation of numerous print, web, digital video boards, and social media projects within the team's brand and style guidelines. Apart from creating new content, I updated existing collaterals for the team using the most recent renewed branding and style guide.
Sacramento Kings’s new brand borrowed graphic elements from its own city. Taking in visual aesthetics of the city’s map outlines combined with minimalistic dotted patterns and grey texture, the design focuses mainly on type and graphics as well as the players.
Client: Sacramento Kings
Category: Graphic Design
Timeframe: 2016-2017
Role: Digital, Web, Photography, Product